Guided by Purpose
I’m Shaula, a digital marketing strategist, student, and mom based in Metro Vancouver. My approach blends creativity with structure, I love bringing ideas to life through clear systems, thoughtful planning, and meaningful strategy.
My dad named me after a star (near Venus), and ever since, I’ve believed I was meant to create with purpose. That sense of purpose is at the heart of how I work today.
I’m not just drawn to storytelling, but to how stories work : how they move, connect, and create impact. Personally, marketing is about how you build it behind the scenes to make it lasts.
My Journey
My career began in sales and merchandising at Unilever, where I learned how strategy and data drive results. Today, as a (graduating) digital marketing in Vancouver, I apply those lessons to help businesses craft stories that connect.
Coming to Canada
Moving to Metro Vancouver as an international student and mom of two, I knew I was starting a new chapter. This time focused on digital. I’m now completing my Post-Baccalaureate Diploma in Digital Marketing at Douglas College. While working on real projects that bridge strategy, storytelling, and performance.
I’ve coordinated merchandising projects at Unilever, sold in person as sales associate at Vessi, built campaigns in school and internships. Through all of these roles, my work has revolved around understanding people and how they make decisions.
What I do
Today, my work revolves around helping small teams and growing brands make their marketing more intentional and sustainable.
I work across:
- Content & Campaign Strategy
- Digital Marketing Execution
- Social Media & Community
- Analytics & Optimization .
- Project & Operations Support
Right now, I’m applying these skills with:
- Chops Consulting – supporting digital marketing projects, blogs, and email campaigns.
- Douglas College International – helping with events and social media as a student assistant and volunteer leader.