Purpose and Goals
The purpose of my website is to serve as a digital portfolio that offers a glimpse into my academic achievements, marketing projects, and professional experience. As a digital marketing student building a career in the field, this site highlights my skills in content creation, analytics, and project management while reflecting my creative and strategic approach to communication.
Its goals are to present my qualifications clearly, attract potential employers or collaborators, and establish my online professional presence. While the projects featured here represent key highlights, they are only a part of my broader body of work, which continues to grow through new academic and professional experiences.
Audience
The primary audience for my website will be potential employers, hiring managers, and industry professionals who are evaluating my qualifications. Secondary audiences include professors, peers, and collaborators who want to learn more about my projects
Hosting Provider Selection Rationale
For my portfolio website, I selected Bluehost as my web hosting provider because it offers:
- seamless integration with WordPress.
- provides strong reliability
- 24/7 customer support
- free SSL security, and domain registration, all essential for maintaining a professional online presence.
- beginner-friendly dashboard (cPanel) makes it easy to manage backups, themes, and updates without technical complexity.
I also compared pricing among providers like Dream Host and Go Daddy and found Bluehost’s annual CAD plan to be the most cost-effective for its features and server performance.
- Bluehost price for 1 year is at $76.27 [$6.36 per month]
- Dream Host is at $4.43/ month but realized it has additional charges
Since Bluehost’s servers are optimized for WordPress, it ensures faster loading speeds and scalability as I expand my portfolio over time.
Expectation
For this course assignment, I expect to make the website the foundation of my professional portfolio. Beyond fulfilling class requirements, I plan to expand it with more case studies, work samples, and blog posts about industry trends. Over time, it will evolve into a tool I can share on job applications, LinkedIn, and networking events.