Digital marketing portfolio
Work That Blends Creativity and Strategy
A curated collection of campaigns, content, designs, and digital projects I’ve created for clients, and school work. Each one reflects my approach to storytelling, systems, and strategic execution.
Featured Works
A quick look at some of my projects.
Brand | Web Design | UX
WEb Page | UX & content strategy
Digital Marketing Services Page Revamp for Chops Consulting
To improve user experience and drive qualified conversions, I redesigned and rewrote Chops Consulting’s Digital Marketing Services landing page. The goal was to transform a generic info page into a clear, structured, and conversion-ready experience.
Working closely with the Marketing Manager, I reorganized the content flow, refined the messaging, and created a more intuitive layout that highlights the agency’s strengths. The new page guides visitors through what Chops offers, why it matters, and how businesses can take the next step, all with stronger calls to action and cleaner visual hierarchy.
Improved User Journey
Organized Service Flow
Optimized for Engagement
WEb Page | UX & content strategy
Intranet for a Pharmaceutical Company
Conceptualized, developed contents for a fictional Pharmaceutical company for their internal communication.
Applied website writing techniques
Clear Navigation System
Structured Information Flow
Enhanced Internal Communication
Content | Social Media
douglas college international
Social Content That Engages, Connects, & Builds Community
Developed reels, carousels, & story assets that increased student engagement, amplified event visibility, and strengthened the sense of community among domestic & international learners.
Engagement rate increased by 62% from the September baseline.
douglas college marketing faculty
Story-Led Content That Supports Strategy
Supported the development of student-focused campaigns and storytelling assets that highlight academic pathways, student successes, and program impact. I produced interview-driven visual content.
My work contributed to stronger engagement on key student stories and program features, helping the team showcase real experiences while strengthening the faculty’s digital presence across Instagram, and LinkedIn.
Digital Campaign
Chops Consulting
Story-Led Content That Supports Strategy
Developed SEO-informed blogs, repurposed content for social media, and crafted clear messaging that aligns with the agency’s story-driven approach. This includes 2 long-form blogs and 6 social media assets designed for Instagram, Facebook, and LinkedIn.
Achieved an interim average engagement rate of 11.3%, surpassing the 9% historical baseline.
Strategy and Systems
douglas college marketing faculty
Content & Campaigns That Connect Community
Built the faculty’s student-facing digital presence by creating a term-based social media strategy aligned with the academic calendar and key audience segments: prospective students, current students, and alumni.
- Led 10+ interviews with students, alumni, and faculty, turning their stories into content
- Handled end-to-end production, from scripting and editing Reels
- Documented a clear workflow and onboarding guide so future interns can easily continue and scale the initiative.
Recommendation
I had the pleasure of working with Shaula during her COBA Internship within the Marketing Faculty at Douglas College, where she played a key role in preparing to launch a new social media channel to promote our students success, faculty, student projects and marketing programs. From the outset, she demonstrated a strong grasp of digital marketing principles, helping to build a comprehensive plan that included clear objectives, strategies, and tactics.
What stood out most was her ability to take initiative and execute the plan independently. She created high-quality content aligned with our goals, consistently met deadlines, and showed a great eye for design. Her use of AI tools to streamline content creation and enhance quality was particularly impressive and speaks to her adaptability and forward-thinking approach.
This position required her to liase with a number of different departments and individuals and she had was professional in her communications with all groups. Finally she was tasked with creating Standard Operating Procedures (SOP’s) to pass on all the systems that she set up to future students that take on this role.
Throughout the project, she was incredibly easy to work with, collaborative, reliable, and professional. Her strengths in digital marketing, project management, and content strategy make her an excellent candidate for a Marketing Coordinator or Specialist role. I’m confident she’ll bring the same level of creativity, dedication, and strategic thinking to any team she joins.
Chris Ricard
/
2 months ago
★ ★ ★ ★ ★
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